Email Marketing Specialist (Full-Time)


Location: Remote

Position Type: Full-Time 
Reporting To: Digital Marketing Director

About AlMaghrib Institute

AlMaghrib Institute is a global nonprofit educational organization dedicated to delivering authentic Islamic knowledge through transformative learning experiences. Founded in 2002, AlMaghrib has served hundreds of thousands of students worldwide through seminars, online programs, travel experiences, and community initiatives.

As the organization continues to scale across multiple brands, programs, and regions, strong systems and operational excellence are essential. Email remains one of AlMaghrib’s most critical communication channels—supporting education, events, fundraising, and community engagement worldwide.

Position Summary

The Email Marketing Specialist is a full-time, execution-focused role responsible for managing all email campaigns and automated workflows across AlMaghrib Institute.

This role owns the end-to-end email process—from building and scheduling emails to maintaining automated journeys and ensuring cross-departmental alignment. The ideal candidate has a strong command of platforms such as HubSpot, ActiveCampaign, or similar, is highly organized, and is proactive in driving timelines forward by coordinating with internal teams.

This is not a passive role. Success requires ownership, follow-through, and the ability to maintain a clear overview of all campaigns running across the organization at any given time.

Key Responsibilities

Email Campaign Execution

  • Build, schedule, test, and send email campaigns across AlMaghrib’s departments and programs
  • Ensure all emails are accurate, proofed, tested, and delivered on time
  • Maintain consistent formatting, links, segmentation, personalization, and scheduling
  • Coordinate campaign timing to prevent overlap, audience fatigue, or conflicting messages

Automation & Workflow Management

  • Create, manage, and optimize automated workflows, including:
    • Onboarding and welcome sequences
    • Event and webinar reminders
    • Follow-up and nurture campaigns
    • Transactional and system emails
  • Manage tags, lists, triggers, segmentation, and automation logic
  • Monitor workflows to ensure reliability and proper functioning

Campaign Oversight & Cross-Team Coordination

  • Maintain a centralized overview of all email campaigns across the organization
  • Proactively follow up with Marketing, Live Events, Fundraising, and Operations teams to gather content, approvals, and assets
  • Identify risks, delays, or gaps early and resolve them before deadlines are missed
  • Serve as the primary point of accountability for email scheduling and automation timelines

Reporting, Documentation & Optimization

  • Monitor and report on key email performance metrics
  • Maintain clean systems, naming conventions, and documentation
  • Recommend improvements to email flows, scheduling processes, and automation structure

Required Skills & Experience

  • Proven experience managing email marketing and automation using HubSpot, ActiveCampaign, or a comparable platform
  • Strong understanding of:
    • Automated workflows and journeys
    • Segmentation, tags, lists, and triggers
    • Campaign scheduling and coordination
  • Exceptional organizational and time-management skills
  • Proactive communicator comfortable following up and driving accountability
  • High attention to detail and quality control
  • Ability to manage multiple campaigns and priorities simultaneously
  • Experience working in a fast-paced, collaborative environment
  • HTML/CSS knowledge for email formatting troubleshooting.

Key Performance Indicators (KPIs) & Benchmarks

Operational Excellence

  • 95%+ of campaigns scheduled and sent on time
  • Zero critical email errors (broken links, wrong audience, incorrect timing)

Campaign Coordination

  • Clear, up-to-date campaign calendar covering all departments
  • Consistent on-time delivery of assets and approvals due to proactive follow-up
  • Reduced last-minute scheduling requests and conflicts over time

Email Performance (Benchmarks, not absolutes)

  • Maintain or improve baseline open and click-through rates across campaigns
  • Monitor deliverability and list health, flagging issues early
  • Provide actionable insights for optimization, not just reporting

Data Management Capabilities:

  • Statistical analysis skills for interpreting campaign performance.

  • Experience handling large datasets (800K-1M+ records) – critical for AlMaghrib’s scale.

  • Comfortable with data imports, segmentation, and list cleanup processes.

Systems & Process Health

  • Clean, well-documented workflows and campaigns
  • Clear naming conventions and scalable automation structures
  • Email systems that new team members can easily understand and adopt

Success in This Role Looks Like

  • Email campaigns are consistently scheduled and sent on time, without last-minute scrambling
  • Automated workflows run smoothly and reliably with minimal manual intervention
  • There is clear visibility across the organization into what emails are going out, when, and to whom
  • Internal teams trust this role to fully own email execution and automation without micromanagement
  • Deadlines are met because the specialist proactively follows up and keeps campaigns moving
  • Email systems are clean, documented, and scalable for future growth
  • Fewer errors, overlaps, or conflicts—and a noticeable improvement in email coordination and consistency
     
  • Email feels organized, intentional, and aligned with AlMaghrib’s mission and standards of excellence
  • Workflow, campaign,list and processes documentation 

Working Style & Expectations

  • Full-time role with high ownership and accountability
  • Comfortable working independently while collaborating across teams
  • Organized, process-driven, and proactive
  • Aligned with AlMaghrib’s mission, values, and standards of excellence
  • Committed to continuous improvement and ihsan in execution

How to Apply

To apply, please submit the following:

  1. Your resume
  2. A brief cover note outlining your experience with email marketing platforms (HubSpot, ActiveCampaign, or similar) and automation workflows
  3. Examples of email campaigns or automation flows you have managed (screenshots, descriptions, or links—no confidential data)

Applications should be sent to:
📧careers@almaghrib.org

Only shortlisted candidates will be contacted.